Without local support, the majority of businesses will fail! Yes, that’s a shocking statement when you consider how important being online is nowadays but online isn’t everything when it comes to your business. The local connection is just as important which is why it’s essential that any business hoping to prosper has strong local support.
One of the best ways you can do this is to ensure your businesses brand is properly promoted within your local community. Never underestimate the power of word of mouth, even today this more old-fashioned way of promoting your business will usually always get customers to come to you.
Recommendations and local reviews can be a huge help when it comes to expanding your business but how do you get them and what other ways can you help your businesses brand grow amongst your local audience?
Well that’s a lot to think about isn’t it and while I wouldn’t say it’s easy the mistake many businesses make is that they over complicate things. Promoting your business’s brand to your local community can be achieved using more simple methods, so before designing huge campaigns why not consider some of my tips below.
Highlight What You Do Differently
If you want your brand to grow on any level (whether local business such as salonca.com/barber-chairs.html or international) then you need to find a way to stand out from the competition. That might sound simple but trust me it can be more challenging to get your USP into words than you think.
But it’s essential that you do work out a way to explain or outline what you do differently to your local customers. Do you use only local ingredients, do you use a portion of your profits to support the local community? There are lots of potential ways your business could be different from your competition.
So, find a way to promote that to your local customers so they can see why coming to you is going to be better than going to your competitors.
Find Local Influencers
You don’t have to grow your brand all on your own, in fact, if you’re doing it all yourself then something is likely going wrong! Boosting your brand locally should be something you set in motion and keep an eye to ensure it’s still on track, if you do it well your local community will help it grow.
One of the most effective ways to do this is to find local influencers online and then set-up a working relationship with them. All types of social media can be used for this, but certain types will be better suited for certain businesses, if you’re a fashion retailer for example then more visual sites like Instagram will be better suited for you.
Finding local influencers is also easier than you might think, simply search by location find the most popular people and then get in touch with them. Then work out an arrangement, you could send them some free products for them to advertise or invite them down to your business.
There are lots of ways you can use local influencers to great effect when it comes to boosting your businesses brand, so get online and start tracking them down.
Add Value To The Local Community
If you want your local community to support your business then you will need to prove that you are valuable to them! Depending on where you’ve set-up your business you could have competition from plenty of other similar outlets.
So, how do you stand out from them? My first tip about highlighting your differences is a great first tip, but you can do more than just that. If you want long-lasting local support from your community you should be working on a way to make your business a pillar of the community.
Yes, this isn’t something you’ll be able to do straight away, because it will take time to build up support, but you can get the ball rolling straight away. Depending on the nature of your business you could support local charities, sponsor local events and get involved in local initiatives. Show how valuable you can be to your local community and they’ll be sure to support you.
Don’t Be Afraid To Be Personal
OK, this is probably not the best phrasing but let me explain if you really want your business’s brand to grow then you shouldn’t be afraid to get your face out there! You are the physical representation of your business after all, which means if you are likable and friendly more people in your local community will want to support you.
In essence, you are your business’s brand in many ways, so get out there and talk to your local community whenever you can. Simple things like introducing yourself to new customers can make a big difference yes you have an important role behind the scenes, but you shouldn’t stay hidden there. Give your businesses brand a face and personality because it will be sure to boost support amongst your local community.
Run Local Events/ Competitions
Running events and competitions won’t just be a great way of building support it will also be a great way of promoting your businesses brand. They don’t have to be time consuming or difficult either holding a sale can be an event! Yes, it might not be the most exciting event ever, but it will likely get people into your shop or looking at your website.
Think about innovative ways to build up support, you could run a competition with local school children by asking them to design a character that your business could use or invite local groups to join in with a celebratory event you’re holding. There are plenty of ways you can boost your brand while also getting the local community involved so don’t be afraid to try something new.
Boosting your brand awareness locally can seem difficult but it’s simpler than many people think and the best thing about these five tips is that many of them can be used together to great effect.