We live in an era of personalized digitization where the phenomena of search engine optimization has become an operational and marketing norm for the majority of commercial entities. After all, we are almost at the end of the first quarter of 2018!
The frequent, rapid number of innovations in information technology and communication correspond to the speed with which time is moving. What works today may be old news tomorrow!
However, SEO has remained constantly relevant since the inception of the world’s first search engine in the year 1990. No matter what the size of your company is, search engine optimization is critical to achieving your business objectives.
You must have been told countless times that you need to allocate a larger portion of your marketing budget to search engine optimization. Sellers of SEO services must be bombarding you with cold calls, leads and emails in order to obtain their expertise. An important point they miss out on is to explain why SEO is vital for your start-up business.
Your entire network of family, friends, colleagues and acquaintances utilizes Google to attain product knowledge or the level of customer service at a company. Hence, it is logical as to why SME owners aspire to be at the top of Google’s search results.
Amplify Brand Awareness
It does not matter whether you have been functioning in the business arena for twenty years or only twenty days, building brand awareness will always be one of your primary long-term goals.
In order to maintain growth rates, especially, as a small entity or start-up, it is imperative that you continue to attract customers one way this can be done is by submitting you business to sites such as atlanta-business-directory.com. Which is a great local business citation should you be looking to rank your website within the local search results.
When you deploy the right marketing strategy and utilize both traditional/digital channels of marketing, your website will appear at the top of all search engine results.
This will mean that you are generating the correct keywords and buzzwords in your content that your customers are familiar with and apply when seeking out your brand. Of course, your website traffic will grow and eventually lead to an increment in sales.
Awesome User Experience
A lot of individuals are under the misconception that search engine optimization is all about ranking websites. Whilst that is certainly true-SEO is also about fashioning user-friendly, streamlined websites that offers your visitor an auspicious online experience with your brand. To break through the clutter, companies are now mostly opting for minimalistic sites with a clean, clear look.
When a customer has direct access to clear-cut information about your product, he will loiter around your website and browse. This will effectively reduce bounce rates and improve the number of page views. Providing pertinent, interesting content will definitely capture his attention.
As a start-up, you may have limited access to cash and may need to tighten the financial belt whilst simultaneously striving to increase your current volume of sales. Search engine optimization provides an effective return on your investment as it can be customized to match the parameters of your marketing budget.
As one of the most economical marketing instruments available, it will aim to build your digital footprint over a lengthy period of time with marked, quantifiable results. The reason for this is because every marketing dollar you dedicate to SEO can be accounted for.
Stronger Conversion Rates
Websites that are backed by search engine optimization are easier to use due to fast loading times reader friendliness, and general responsiveness. Not only that, the process of SEO permits you to gain access to your most relevant customer segment. The reason for this is as the power of SEO exists on its associated keywords.
You an estimate and predict the capacity of incoming orders through keyword analysis and understand the size of the market potential. It is important to remember that many SEO gurus combine behavioural reasoning to infer the intent for keyword selection. Once this has been understood, you can amend your brand as per your clients’ issues and truly be a solution provider.
Strategic Consumer Insight
Once your website jumped on the internet bandwagon, ensure that you set up your Google Analytics account as this service will become your best friend.
You will be able to view and analyse your visitor base from sundry dimensions such as their topographical situation, what time they visited, what time are the most active, what keywords they implemented, how much time they spent on each web page, and how they ended up at your website.
These insights can be incorporated into your marketing plan for better targeting messages and promotional efforts.
Without engaging content, any SEO strategy will render useless. It has to be a part of a combination of efforts which enforce other channels. Then only, will it make your brand more visible, credible and win your customer’s trust.
Everyone is Online
A study conducted by Bright Local, an SEO company, discovered that ninety-seven percent of online users searched for all kinds of brands within their district in the year 2017.
Out of this sample, fifty-four percent frequented the web at least once a month for such research purposes. One cannot disagree that any brick and mortar entity may not require a digital presence.
Yet, it can benefit from positive online reviews, structured consumer information and location data. Hence, local search optimization may prove to be an effectual marketing means to gain consumer trust.
The world is getting more and more addicted to its smartphones. As a species, we are spending more time interacting with our network via our mobile phones. It also means that we are using the internet more through this medium. This implies that websites have to be SEO-backed to appear on SERPs effectually.
Social media platforms are evolving into trusted forms of search databases. SEO and social media go hand in hand in improving your brand’s visibility. Let’s not forget that brands that come recommended from references and friends will have a higher probability of sales than your competitive counterparts.
Advertising in the gambling industry has always been a fast-changing space, with many regulations and guidelines being implemented over the years companies such Easyslots who offer many casino offers have had to adapt their strategies. After a number of policies were made stricter in 2017, many gambling operators saw themselves facing hefty fines.
And it’s about to get even tougher with advertising rules for the industry becoming even stricter in 2018. Read on to find out a little more about what took place in 2017, and how it’s continuing to evolve this year.
Many Changes Were Made to Gambling Advertising Regulations in 2017
In 2017, many online operators in the gambling world went through a tough year. A number of the major players in this field had to pay large fines for some of the advertising they put out there. Their advertising content was deemed misleading by the UK Gambling Commission (UKGC), which is the local regulatory authority for the sector.
One of the industry leaders, BGO, had to fork out a hefty fine of £300,000. Several others also had to pay penalty fines of varying amounts for their failure in adhering to the strict advertising regulations set by the UKGC.
Last year, larger well-known companies such as Sky Bet and Ladbrokes were also fined big amounts by the Advertising Standards Authority (ASA), which is the main advertising regulator in the UK working across many sectors. The ASA fined them based on the view that their advertising was targeted at customers who may be more vulnerable and tempted to gamble.
They felt that the adverts were misleading such customers to believe that gambling was an easy way to obtain lots of money. After these fines, Ladbrokes and Sky Bet decided to reconsider their number of partner affiliates. Ladbrokes reduced the number considerably while Sky Bet decided to end them completely.
Later on in the year, the ASA, the Committee of Advertising Practice (CAP), and the Gambling Commission all challenged gambling operators with local licenses for creating advertising content that was aimed at minors. It was too easy for minors to access their marketing content, and these operators were told to remove such content from their sites. By the end of 2017, the rules around advertising in this sector were made even tighter by local regulatory authorities.
Further Changes Are Expected From the UKGC in 2018
When it comes to protecting gambling customers and removing misleading or otherwise faulty advertising content, the UKGC have made it clear that they will continue to be strict on operators in 2018. And they didn’t wait long to do so. In February of this year, the UKGC and the ASA worked together to introduce tougher guidelines for advertisers in the gambling sector to follow. The primary aim of the new guidelines was to ensure that any advertising wasn’t focussed on targeting those who may be more vulnerable to and tempted to gamble compulsively.
All types of adverts, including promotional ads and online ads were to be developed to adhere to these regulations and checked against these new standards. Operators have to be especially careful around those adverts that offer incentives to customers to gamble using their services, as these can be too tempting for those with even a slight gambling addiction to resist.
The new regulations also clear state that certain phrases shouldn’t be used within any marketing content by online betting operators. These phrases include such call to actions as ‘Bet Now’, which are often used by operators to try and convince their customers to place bets while live sports events are playing. Any advertising content which urges customers to place repetitive bets is also strictly not allowed. Basically, any messaging which could lead vulnerable customers to feeling tempted to place bets when they shouldn’t is banned.
Many gambling operators will try and tempt customers into placing bets by offering bonuses that are ‘risk free’. This can be deemed to be highly misleading as they are not in fact risk free at all. Players who take up these offers are definitely taking a risk with their money, as they have to place a deposit to get these ‘free’ bonuses. All this was usually stated in the terms and conditions section in the past, but many customers don’t often read through the lengthy T&Cs of an advert.
The days of seeing such messaging in gambling adverts is over now, as the UKGC have made it clear within their new guidelines that the fact that they aren’t risk free needs to be stated clearly in the advert itself rather than hidden in the T&Cs. This will enable customers to be fully informed of the risks before making a decision on whether they want to go ahead and avail the offer.
Within the new standards, it is also stated that gambling cannot be marketed as a quick and easy way of making money.
Those Operators Not Adhering to 2018 Regulations Will Risk Facing Hefty Fines
Gambling and betting operators have been given until April to improve their policies to protect customers and remove any advertising content that doesn’t follow the new regulations. Any operators who decide not to comply will be penalised with hefty fines.
One of the biggest names in the UK betting space, William Hill, has been heavily penalised by the UKGC this year for not complying with their regulations. They had to pay a staggering £6.2 million to the UKGC in February. They were charged with failure to prevent money laundering and fraud, as they profited from customers who had deposited large amounts of illegal funds with them over the last couple of years.
With all the constant changes in the guidelines for gambling advertising content, operators in this field are advised to keep a close eye on them before developing and putting out any new ad campaigns. The financial risks of not complying with the latest guidelines are too severe, as is evident by all the fines that have been issued to major players in this sector over the last few years.
If you are looking for great ways to improve your business, whether it is by attracting customers and clients or to improve on company morale, a corporate golf event is one great way to do that. Not only can you fully brand them so they are always reminded about you and your company, but it also gives you a chance to spend a greater amount of time with them than you normally would have the chance to.
It is very likely that you have heard of these kinds of events in the past. Perhaps a colleague or client has spoken about one they have been to, but you have remained on the fence about them and their effectiveness and have not gone ahead hosting your own. To help encourage you to consider hosting on in the future, in the following post we will look at seven great benefits of golf events.
Quality Time With Clients
It can be hard to arrange time with your prospective clients due to their and your own busy schedules. By hosting a golf day, you have the opportunity to spend a longer amount of time with them. You will have the chance to connect with them on a personal level, without offices agendas and suits getting in the way and making things too formal.
A recommended approach is to invite prospective and existing clients to these events, it gives them the chance to mingle and explain the service and relationship you provide as a business. Existing clients can take on the role of sales staff during your event.
In addition and almost vitally, golf events provide the perfect mixer and chance to pair attendees together that can be an advantage to one another. For instance, your accountant could play with on of your newer clients who has a growing account, to develop an effective and positive working relationship.
Can Reflect On The Professionalism of Your Business
Clients will look at the way your golf event is organised and run which can reflect on the professionalism of your business and how you run it. Therefore, a corporate golf day that is run well, will reinforce the quality of your services. Proper preparation is paramount.
So work alongside your event organiser and the club it will be held at, to ensure nothing is missed out. The particular golf club you choose can have an impact on how your business is portrayed. So choose one that you feel is on your level.
Distinguish Yourself From The Crowd Of Competitors
By hosting a corporate golf event, you are able to distinguish yourself from the crowd of competitors your company has. Do your utmost to ensure that your golf day is the event that your existing and prospective clients want to be at.
If you host an event every year, bring something unique and different to it every year. Whether it’s a putting or teeing off coaching clinic, a trick shot demonstration or a trendy food truck at the halfway mark. Work on creating moments with your clients, as this will help them to have positive feelings associated to your company.
Helps To Increase Awareness Of Your Brand
Speaking of crating moments with your clients, you can hire a photographer as a way to create good memories for your clients. Ensure that your photographer is available for the entire day, from the moment guests arrive, through to teeing off, working round the course, and the reception drinks and dinner afterwards. Consider creating a photo album on your Facebook page for the event or upload them to a photo hosting site and make them free to download.
Improves Your Company’s Exposure On Social Media
Shares and engagement rules over all in modern internet marketing and social media plays a huge part in the perception of businesses, groups and individuals. With this in mind when you host a golf event, you can have a hashtag assigned specifically for the event. To draw attention to it and increase engagement with social media, a screen can be set up at the event showing a live stream of how the event’s hashtag is being used.
Helps You to Create Future Content
Recurring events can be hard to market in the beginning, with there being limited content available to use to attract the initial sponsors and clients.
A production team is worth investing in for your first event that will last you for a number of years to come while you establish recognition and collect usable content. It’s also a great way to follow-up with clients who attended your event afterwards to show them photos and footage, continuing the conversation that was started during your event.
Great Way to Recognise And Thank Your Clients
Corporate events like golf days or tournaments are also great ways to thank your clients for the business they bring to your company and their continued loyalty.
Although your company does not benefit from this, loyalty is further promoted and your clients realise you are not just selling to them and appreciate their support. People like to know that they are appreciated, even from the company they do business with regularly.
Successful business growth is possible in an important way by establishing relationships and a corporate golf event like those available from ClubsAway Event Management, is the perfect way to establish and work on these kinds of relationships.
There are a lot of great reasons to host golf events, whether it is simply hiring a nice golf club and their course for the day or hosting a golf tournament for your clients and customers. In addition to the golf, which is a great way to unwind in the great outdoors and get to know each other without the formalities of offices, you can have drinks and a proper sit-down meal. This provides plenty of opportunities to continue discussions and conversations started on the course in a more formal, but still reasonably relaxing atmosphere.
If you’re launching a startup then you’re probably convinced that there’s a place in the market for your product of service.
However, that place in the market remains open for someone else unless your marketing efforts are effective and timely – so you need to make sure that what you’re doing is based on tried and tested methods that are going to deliver results.
What those tried and tested methods are will be somewhat particular to your business – but there are universal truths that will underpin your strategies that apply to every industry out there. Let us run you through the 5 most important ones:
- Get your personal brand right
In days gone by, the formation of a company was enough to hide even the most dubious reputation – but now, there’s no hiding anything a great example of this done right is willshapools.com. They have a great website, use eye catch imagery and the content they use on the website is highly relevant to their target audience.
Getting your personal brand right is like digging the right foundations for your house – get it wrong and it’ll be difficult and costly down the line.
When you’re starting out in business people are going to look for you online. They might be customers, contractors, freelancers, business opponents, investors – and more, maybe even all of them. There aren’t many people on that list that you’re going to be able to operate without, but that doesn’t stop thousands of people taking a serious risk with their personal social media every day.
Air strong political opinions on LinkedIn? Enjoy a slightly bad taste joke on Facebook? Publicly linked to people who do? Well, you’re taking a risk, a risk that you’re going to put someone off you or your product. I know what you’re thinking – it shouldn’t matter, but I’m here to tell you that it does – social media profiles are losing more people jobs and business today than ever before.
Getting it right is easy though. Master your privacy settings and before you share anything and ask yourself “would I say this in a room full of potential customers and investors?” – if the answer’s no, then act accordingly!
- Have an effective website
When you’re trying to establish a foothold in the marketplace you might want to reframe the way you see your website.
Rather than thinking of it as a place where customers can find contact details to get in touch with you or someone else who’s got their business soundbite or sales pitch nailed, start thinking of it as a sales person itself.
It makes sense, someone’s taken action to visit your site – when they’re there you might think it’s okay to expect them to jump another hurdle to get to a salesperson – but by doing so you’re losing serious numbers of interesting people.
So, you need some exceptional copy on your site. What I’m talking about here runs deeper than your average ‘about us’ and ‘products’ content – I’m talking expertly written copy that speaks to the real psychological need inside your customer.
Don’t be fooled into thinking your customer wants to know about your mission statement and values, they don’t – at their absolute core they want to know what you or your product is going to do for them. Every word of content on your site needs to be geared toward answering that question – and when it is, your phone is going to be ringing with orders – not just enquiries.
- Create effective content
Now, no matter how good your site’s copy is, you’re not going to be able to fake solid industry experience – and that’s where creating brilliant and effective content comes into play.
Wouldn’t it be great if you could work your way into your potential customer’s subconscious and plant seeds there that suggest you’re exactly the right person or product for the need they’re looking to fulfil? Even better – wouldn’t it be great if you could work your way into your potential customer’s subconscious and develop that need – before presenting the solution?
Well with content marketing you can – and there’s no need for any unethical hypnosis!
Content can be created around every tiny element that’s gone into making your product what it is today. Taken it in one direction when there were a variety of possibilities? Document it. Stumbled and made an error? Write about it. Found a brilliant tool that’s revolutionised your workplace? Tell the world.
When you present every part of your business and it’s workings you’ll find that people engage – and when they’re engaged and reading, you can start to gently steer the ship in the direction you want to take them.
- Treat every customer like they’re royalty
It might seem obvious but making sure your initial customers are really well looked is something that a great number of startups fail to do when they’ve got their sites on big customer numbers or the next impressive client sign-up.
It’s easy to think you should be putting your brand out into the world constantly – but actually, study after study shows that if you’re willing to invest your time and care in the people who are buying from you and engaging with you from day one then your reputation grows in exactly the right way.
Don’t underestimate people’s desire and willingness to share a product or service that’s serving them well – and also, don’t underestimate people’s willingness to share a bad experience – a combination of carrot and stick motivation that you’d be foolish to ignore!
- Measure, measure, measure!
Our last tip is short and sweet! Measure everything you do – and if you can’t measure it, find a tool that makes measuring it possible.
It’s only by understanding where your marketing results come from that you’ll be able to reinvest your time in the right activities. If you can follow every single enquiry you get all the way through your conversion journey then you can go back and double down on the stuff that’s producing results.
The Perato Rule says 80% of your business comes from 20% of your effort – and 80% of your effort shows a poor return, offering only 20% of your business. When you work out what’s involved in that golden 20% of your effort, you can scale in an incredibly efficient manner…
Moving, whether it is to a new office or home, can be quite a stressful process. In fact, so stressful is the experience of moving that it makes it onto the list of the top 10 things you have to do in life that cause the most stress.
There are a number of reasons why you may be moving office. Perhaps you are downsizing, expanding or just need a working area that will improve productivity and fit in with your business needs better. If you have already started the process or are facing the prospect of planning an office move though, you can avoid a lot of the stress and extra costs. You can do this with forethought and appropriate planning and preparation. To give you some help with this, we have put together a list of some great tips to make moving smoother and easier for all involved.
Draw Up A Timetable or Schedule
There is no point in leaving everything connected to your office relocation until last minute. Not only is it counter-productive, but it could actually increase the stressfulness of the situation. It may even be detrimental to the productivity and effectiveness of your office during the move.
The best way is to decide on the day and time you plan to move office and work out a schedule from that date backwards. Although you will be able to move into a serviced office almost immediately, moving into a traditional office is a longer and more drawn out process. Write lists of everything you need to do and when, delegate tasks to your team members and you may even find it useful to give one of them the responsibility of overseeing the move. Speak to a moving company, such as www.securemoveservices.co.uk to ensure you have the correct removal vehicles and personnel for your big move day.
Check The Contract On Your Current Office
If you are moving from one office to another, it is important to check the contract for your current workspace to make sure you give sufficient notice for vacating it. It is also wise to ensure you are following the correct procedure for any break clauses in the contract. Speak to your solicitor if you are unsure, to avoid any avoidable charges that could make the move even more expensive.
Make A List Of Everything You Need
This might sound like fairly common sense, but you’d be amazed at how many things you can easily forger when you are stressed and running a business while relocating. Figure out everything you will need to make the move to your new office as easily as possible. The last thing you want is to turn up to your new office space only to discover on move day that there is not sufficient enough internet, cabling or phone connections. The idea is to make sure your new office can be up and running as soon as possible to avoid losing billable hours and missing out on work.
If Possible, Overlap Leases
It can be helpful and a real stress-buster if you can overlap the current office lease with the new office lease. Even if it’s only for a few days, it will help take the heat off a little. Trying to move office so that everything is set up and relocated all on the same day is a lot to ask, so lighten your load a little. If it is possible to complete the move over a few days without it costing more, then it sensible to do it – your heart and blood pressure will thank you!
Make sure you liaise effectively with the removal company to ensure they will be available on all the days you need to move stuff from one location to the other. It may even be worth leaving the removal of the larger items to one specific day, so it can all be handled at the same time.
Leave Your Current Office In the Condition Outlined By Your Lease
Apart from natural wear and tear, most office leases outline that the space be restored to its original condition when you leave it. It may mean hiring a professional cleaner or cleaning company. Look closely at the contract and work out exactly what needs to be done and add these tasks into your schedule for moving. By due diligence in this aspect of your move you can help reduce and eliminate the possibility of being landed with unexpected charges that could so easily be avoided.
Remember the Smaller Things
When moving, particularly into a new office, there are always crucial, but little things that you can easily forget. However, when you go forget them, these smaller things can cause major disruptions when you try to get things up and running at your new work space. Make sure you have working keys for the building for instance and that you know how to de-arm and arm the security systems. Remember too to organise for your mail to be redirected and any calls you might get through on your old phone numbers diverted to the new ones.
You should aim to do as much as you can in the run up to the big move day. Don’t leave it all to the last minute. It may even be wise to ask your team to contribute to lists and schedules, because the more minds you have focused on the task, the better you will leave no stone unturned. All this will ensure there is as little downtime for your business as possible.
Moving office is never going to be the most enjoyable experience. However, by following the tips above and with a lot of forethought and planning – it can be less stressful and costly than it would be without proper preparation. When you take the time out to make the appropriate plans and make lists, you can relocate your workforce and business to its new premises without too many issues.
It’s safe to assume that most us will have heard of Bitcoin, but not of all us will fully understand it. Depending on the platform you visit, you may find that the information on offer is cumbersome and confusing. While there can be a learning curve with Bitcoin, the basics are easy to follow. For the most part, Bitcoin operates as a currency, but is made from bits of data as opposed to metal or paper.
The difference between Bitcoin and fiat money is that Bitcoin is not controlled by a central bank. This is where the value can come in, as producing more fiat money often leads to inflation. Bitcoin sidesteps this by there only being a certain amount available.
While Bitcoin can be very profitable, like any investment, it can be a risk, especially if we don’t have a strategy in place.
The Difference Between Investing and Trading
If you’re new to Bitcoin and the way it yields profit, then it can be easy to become confused as to whether we should be investing in Bitcoin, or merely trading.
Those how trade in Bitcoin often only trade with short-term positions. Although these positions can last a few months, it’s more often the case that these positions only trade for a couple of hours. This can be attributed to the price-sensitive approach traders take, ensuring that positions are abandoned as soon as it’s recognised that no profit will be made.
Investing in Bitcoin is a much different undertaking, as it is more long-term and will often be employed with a multiple of goals.
In either event you will effectively be investing but knowing the different routes you’re able to take means less confusion later on.
Making an Investment
As Bitcoin is not a fiat currency, it’s not susceptible to the same risks as that of conventional currency. This can give new investors the impression that investing in the cryptocurrency is a sure-fire win. While a profit can be made, it still needs to be handled in the right way.
The purchasing of Bitcoin can be compared to the buying of shares, in that you’re buying a commodity in the hope of returning a profit. The only difference is that you will need to be studying the market closely to ensure that you’re yielding the best returns.
This is often done via the use of a Bitcoin ticker which shows a real time analysis of Bitcoin allowing you to make a more well-informed decision as to whether you should keep hold of your Bitcoin or sell for a profit.
Use a Reputable Platform
Just as we wouldn’t visit our bank using a link sent in an email, the same should apply to your Bitcoin account. There are many exchanges available to investors when it comes to the selling of Bitcoin, so you should ensure that you’re only using a platform that is of good repute. For more information check out this guide to Top Cryptocurrency Exchanges 2018
Ensure You Transfer Funds to Your Digital Wallet as Soon as Possible
The subject of finding a reputable exchange has already been touched upon, but investing in Bitcoin is all about damage limitation, so we shouldn’t automatically assume that nothing will happen to the exchange in the future.
We’ve seen even the biggest of companies fall foul to those with sinister motives, so we need to ensure that we’re covering all our bases when it comes to keeping our Bitcoin safe. Of course, there will be times when our Bitcoin has to be held within an exchange but transferring them to a secure online wallet will ensure that we don’t fall foul of criminals.
Large Investments Means More Security
While there will be some who will be just be testing the water in relation to buying and selling Bitcoin, others may be more experienced and looking to make larger investment and yield greater returns. While there is nothing wrong with this, those looking to take the next step need to ensure that their security measures are fit for purpose.
One of the best ways to secure large amounts of cryptocurrency is via the use of cold storage, which in layman’s terms means storing Bitcoin on a physical device. As the device is only connected to the Internet when in use, it provides investors with an additional layer of security, a necessity for those dealing with large volumes of Bitcoin.
If you’ve had some good results when investing in Bitcoin, it makes sense that we continue this trend. While there is no harm in reinvesting, other than the initial risk, we shouldn’t invest in Bitcoin solely, especially if we’re looking to secure our financial future. Smart investors will look at a series of commodities and share to invest to help them diversify their portfolio. This is simply done to minimise risk should a certain investment fail to provide any profit.
There are plenty of ways to make money when investing in Bitcoin, but you shouldn’t assume it will make you a millionaire overnight. There can be a lot of information to take in before really understanding the market and how it fluctuates, so investing too much too soon could mean that you’re unlikely to see any benefits in relation to the initial investment.
However, investing with a clear strategy and strict budget will means that you’re investing in Bitcoin in the right way, without placing yourself in financial hardship.
The world of investment can mean different things to different people. For some, it offers a chance to earn some passive income, whereas others may feel that the marketplace is too chaotic to contend with. Both instances can be true, but many will have their own strategy when it comes to investing in stocks and shares.
There can be a series of factors to consider when buying shares. Some may luck out on some random investments, but for the most part, you will have to carry out some form of research in order to limit the risk involved with investments.
What is The Elliot Wave Theory?
Ralph Nelson Elliot was an American accountant who believe that stock markets traded in competitive cycles, and created a theory based on his beliefs, including the following:
Cycles and Waves
Stock market cycles are essentially price patterns that occur within the stock market. Elliot surmised that these cycles were due to the reaction from outside influencers, or the crowd psychology. Investing is effectively about buying stock and shares that will yield a profit when sold. Understanding the way of thinking within the market allows you to make more savvy decisions when investing.
The Elliot Wave Theory looks to highlight such occurrences of crowd psychology, and then dive these into waves.
These waves were then explored further and looked to create a way of using these waves, along with the fractal nature of stock markets, to use as a predictive indicator for future investments.
The theory dictates that waves unfold in a certain way. For example, once an investment reaches wave 4 or 5, it will retrace patterns of the first wave via a pattern showing two smaller-up waves, and one down-wave.
Using the Elliot Wave Theory to Invest in Forex
Now you have a better idea of how the Elliot Wave Theory works, you will be keen to know how it can be used when investing in Forex.
It’s important to note that although many may look at the Elliot Wave Theory in a similar way, many can come up with their own interpretation.
It’s also worth noting that there are several software options available for those who are looking to simplify the Elliot Wave Theory process when trading in Forex.
How The Trending Market Operates
- The first five-wave pattern is known an impulse wave.
- Out of the three impluse waves, 1,3 or 5 will be extended. For the majoritym this will be wave 3.
- The next three-wave pattern is a correctivewave, and will use letters rather than numbers to show the correction, meaning you have more clarity when it comes to the value of your investment.
- Smaller five-wave patterns will make up waves 1,3 and 5, while waves 2 and 4 contain the corrective pattern.
- Although there are 21 types of corrective patterns, they are often made up of three easy-to-understand formations.
- The three corrective waves are known as zig-zags, flats and triangles.
Setting Up a Plan Using the Elliot Wave Theory for a Short Trade
As advised there will be some who trade blindly, and while they can see some success, a plan is much more robust way of making an investment to ensure that their profit margin is maximised.
Select a Method for a Creating an Elliot Wave Count
An Elliot Wave can be created using our own analyis, or anaylisis software that creates waves. There is no right and wrong solution when it comes to which method you employ, it’s simply about finding what works for you.
Wait For Wave Five
This process can require a great deal of patience. Those who are using a single forex market may find that the setup we need only occurs a few times a year.
Search for Confirmation of the Trend
One the price bar changes to a wave 5, we need to confirm as to whether a long trade should be made or not. In some software the entry may be seen as wave 4, but this can be assumed to be wave 5. If you’re unsure of how some software interprates wave 5, then it can be advisable to check with the developer.
90-Day Commodity Channel Index
The Commodity Channel Index (also known as CCI) was created by Donald Lambert in 1980. The oscilator was designed for use with commodities, it is also used for equities and currency trading. The indicatoes highlight the two point on a graph to show investments that are oversold or overbought. We should be confirming the 90-day CCI is positive.
The Relative Strength Index
The Relative Strength Index was developed by K Welles Wilder and measures the speed and change of price movements. Before placing a long trade, we should check that the RSI has reversed to the upside for one day.
While these actions don’t have to take place on the day the wave changes, it should be confirmed that both have occurred before the wavecount changes to anything other than four. Using this infromation we can then make a long trade.
A short trade works in a similar way, in that we still have to use the above indicators, but there are a couple of more steps we need to follow:
When making a long trade, we will subtract the three-day average, which shows the absoloute value of the current high minus the previous low.The more volatile the tradem the higher the ATR will be.
Making a short trade means we hae to add three times the three-day ATR to the high and this will be used as a stop-loss point.
There’s no denying that understanding the Elliot ave Theory takes time to learn, especially if you’re using it in real-life investment, so it’s worth finding a way of working that’s best with you, and becoming familiar with the method or software being used.
It’s a tough world out there! Are you willing to put in an additional amount of effort in order to generate a little more cash? Whether you want to save up for a down payment on your future house, go on a holiday, or reduce your credit card bill-working a bit extra will bring you one step closer to accomplishing your objectives.
After all, there is a limit to the quantity you can trim your expenditure belt. You would not want to stop buying bread after all (unless you are on a mission to cut carbs!).
Hence, it is important to remember that this is the age of the internet-an incredible innovation that has reduced global boundaries as well as traditional barriers to entry. It has paved the way for countless business models to be reborn within the virtual realm and function with lower start-up costs.
The good news is that you too can benefit from the offerings of the internet and utilize it to increase your resource pool. Different opportunities are available for individuals from all backgrounds and walks of life.
- Design Websites and Applications
Are you a master of coding and programming languages? Do WordPress features get your heart racing? If experimenting with code is food for your soul, then turn it into an income stream!
Become a solution provider to any technical issue that you come across. For instance, if you see a WordPress theme that you just know you can improve, go for it! There is no harm in adding value when you are starting out and attempting to build your work experience.
- Freelance as a Writer
Breathe life into words and earn a little extra money on the side. If you have a strong proclivity for language and an unshakeable grip on grammar, then writing may be an awesome profitable route for you to walk on!
If you are just starting out and need to expand your writing portfolio, you may consider writing for content intensive sites for free. Then, as you build your base and become a blogging guru, then you can start charging for your services. You may think anyone can become a writer.
But bear in mind, it is not for the faint hearted as it requires a high level of patience, research and dedication. The basic rule for writing is to write about what you know. Following this principle, research your targeted content areas before making pitches to their editors. However, if they are interested in sharing subject ideas themselves, be open to it.
- Trade in Cryptocurrencies
We all know about Bitcoin-the first cryptocurrency of its kind! However, there are plenty more where that came from. The digital realm is growing by leaps and bounds-and now has its own currency. It is predicted that it will become the preferred form of payment in the near future. Hence, invest in it now and take advantage of it!
- Become a Photographer
Human interaction and communication have been revolutionized by modern technology. One fun element associated with the internet is that it has become a platform for self-education.
You can teach yourself how to become a graphic designer, a photographer or a web developer. Of course, there are limits to this as you cannot train yourself to be a certified surgeon simply by watching a few videos on Youtube.
We recommend training yourself to be a photographer-provided you have a decent camera and skills in photo editing software. No, your mobile phone does not count! Starting a business as a freelance photographer is an effective way to generate a little extra cash on the side.
- Rent Out Your Home
Have an extra room in your property that you are not using? Put in a bed, a desk, chair, curtains and a lamp to make it functional. Put it on sites such as Airbnb and you have a little gem generator!
The flexibility of direct bookings and associated lower costs attract a whole market. Distinguish yourself by offering a glass of wine as a welcome drink along with a snack or a specialized breakfast. And of course, awesome customer service is the best way to go!
- Start Babysitting
If children win your heart, or even better, if you are able to win them over, then the time has to come launch your babysitting career. Become a parent’s right hand by helping him at night to care for a cranky baby or by letting him go out with his spouse for dinner on a Friday night.
Search within your own circle of friends and family for prospective clients. Put the word out through social media, groups and references.
- Become A Virtual Assistant
That is right-you can earn money from the comfort of your own home by becoming a virtual assistant. If organizing is your game, then definitely go for it! You will need to be fluent in the English language, possess basic know how of fundamental business software and have great communication skills.
Freelancing websites such as Upwork, Remote.co and Indeed.com allow you to establish an account, build your clientele and rack up reviews and ratings as you go along.
- Construct Sales Funnels
Commercial ventures today may still not recognize nor comprehend the essence of an effectual sales funnel. Most profitable entities have invested in an automated sales funnel. After all, it streamlines business processes and builds enduring customer relationships.
- Start Tutoring
Monetize your set of skills by imparting knowledge to a class of people. You can do this in person or offer online training. Set up a website to promote and market your subject area. Reach out to both students and adults.
By creating an open approach, widen your net to capture an audience that will pay to come learn from you. Register with both adult and student tutoring companies who will be able to connect you with pupils seeking guidance in your field of expertise. You may have to pay a small percentage to the recommending institution.
However, do not worry, once word of mouth takes off, you will be able to get your own customers directly.
Do you dream of leaving your current job and opening your own business? Do not worry, there are a lot of us in the same boat as you who ponder investing in ourselves and launching our own venture. There are many legal formats out there that one can adopt when considering what kind of entity to open.
For instance, there are partnerships, sole proprietorships, corporations, limited liability companies and much more. Your decision will depend on a range of variables such as the nature of your business, the number of stakeholders involved etc.
A sole proprietorship is a business endeavor owned by one individual. It is the easiest form of business to commence and to operate. The United Kingdom is home to almost three million sole proprietorships. One person alone bears the costs of liabilities and benefits from any profit potentials as well.
If there are any structural transformations or process upgrades, the owner alone implements them. The owner also bears all of any associated business risk. It is because of this that authorities are not as stringent in regulatory laws with sole proprietorships as compared to other classes of business.
As with any kind of corporate category, a sole proprietorship comes with its own set of advantages and disadvantages. Under this umbrella, you will be the single possessor of all assets and associated profits of your business. If you choose to function as a sole trader in the United Kingdom, then you are required to register as “self-employed” with HM Revenue & Customs. An annual self-evaluation of your business position, standing and performance will be submitted for declaration purposes of taxes.
As the single owner, you will be accountable only to yourself and have complete creative independence in how to run your venture. All decisions pertinent to human capital, security such as mobile patrols for your offices, budgeting, marketing, and growth will be within your scope of control. If you have experienced extremely bureaucratic environments where the decision making power lies with a couple of senior individuals at the top-then this characteristic of a sole proprietorship will greatly appeal to you.
Not only that, you will be able to build the kind of culture you want and steer your company in the direction that your vision entails. There will be no shareholders, board of directors or C-level executives to inhibit you from achieving your mission.
Given the flexible structure that a sole proprietorship offers, you will be able to adapt to environmental changes quickly. For example, if a certain trend goes viral on social media (such as the Mannequin Challenge did a couple of years ago), you can incorporate that in your own digital promotional strategies and link a value offering to it.
Apart from increasing your business responsiveness, you will also be able to enjoy a certain degree of flexibility on a personal level. Being your own boss means you can decide your own working hours and your own projects.
The fun part is that you can also pick where you work from (unless you are the more grounded type who has rented and can afford to rent an office) and take a walk in the middle of a sunny, clear day if you like. There will be no three-piece suit to adorn nor any restrictions on your lunch break.
Lower Capital Injections
Generally, the scope of operations under a sole proprietorship is limited in nature and does not require a massive capital investment. There will be no need to hire a large workforce nor lease a huge office space. Fixed costs can be kept at a minimum by working from home with the assistance of a reliable, fast internet connection and your trusty laptop.
The beauty of establishing a sole proprietorship is that it can be done quite simply. There are no complicated procedures or paperwork to submit to any authority nor does it necessitate the need to recruit a lawyer. Usually, you can indicate any losses and profits as part of your annual personal income tax return.
As stated, the relative size of your business will allow you to be more responsive to changes. It will also act as a proponent of offering more personalized service to your clients and help you build a loyal customer base. Not only that, overall brand loyalty will increase as well.
As a sole trader, you will be able to design a product or service tailored to cater to the specific needs of individual customers. It will definitely become your unique selling point, especially if you are in the service industry (event planning, clothes designer etc)
The greatest drawback of incorporating a sole proprietorship is that the owner is personally liable for the performance of his venture. As there are no legal boundaries between him and his business, creditors can sue him for his personal assets and properties if he is unable to pay his dues. This means that your personal home, valuables and savings can be jeopardized if your business gets into any kind of trouble.
Access of Finance
Sole business owners may encounter significant challenges when attempting to raise funds. Banks are reluctant to provide loans as there is no legal separation between the owner and commercial operations. Repayment becomes a huge concern if the person in question passes away or if the business suffers. Prospective investors will also feel that there is too large a risk involved in placing their funds in a new business model.
Lone Decision Making
Whilst a sole proprietorship’s flexibility and independence is appealing, it does come with a cost. All the burden of achieving business success rests on one person’s shoulders as there is only self-accountability. With nobody to answer to, all the key decisions will be made by you.
Reverse Economies of Scale
Larger companies are able to benefit from sales promotions, trade discounts and bulk buying. As a small operation, you may not be able to procure items at lower unit costs as compared to corporations or multi-nationals.
Who does not love a little extra moolah making its way back into his wallet? There are reasons that governments design tax schemes that vary across diverse industry verticals. You could be a start-up that has dished out thousands of pounds in capital investment.
The average length of time for a new business to achieve break even is a minimum of five years. Office expenses, employee salaries, cost of goods etc all take a toll on the young firm. It bears an adverse impact on the general liquidity of the firm. To facilitate the start-up’s cash flow, central authorities in the United Kingdom have crafted tax refunds to help ease its short term burden.
Unknowingly, tax financiers have over-compensated and given out more than what is required from their tax brackets. HM Revenue and Customs may not even be aware that it may owe you a fresh rebate. As a frequent occurrence, the due funds drown in the sea of bureaucratic paperwork that has become a regular feature of government run branches.
This can also happen as the tax payer has not applied for the claim for specific articles. Perhaps, the particular claim necessitates an in-person appearance of the applicant and is not an automated process.
It is essential to be aware of your rights and your tax entitlements. However, according to Quick Rebates, the good news is that the United Kingdom government has deployed some tax schemes in favour of young business ventures.
The SEIS Scheme
The Seed Enterprise Investment Scheme is going to be one of your best friends in the world of regulatory economics. Launched as part of the Finance Bill in the year 2012, it provides notable tax relief for capital injections into start-ups.
In order to qualify for this tax program, commercial entities must not possess assets worth more than £200,000 and not have a workforce of more than 25 people. Investors may only maintain a thirty percent share in the overall ownership of the company. Some of its features include:
Carry Back Tax Refund: If your company matches the criteria required to be an SEIS qualifying entity, then you can file for a tax benefit for the amount tantamount to those specific shares that you procured the preceding year.
Essentially, this means that if you did not have SEIS related assets, you can invest £200,000 (£100,000 max per business) and save £100,000 (50% of £200,000) on its tax-given that there is tax to refund.
Tax Exemption on Capital Gains: If you sell your start-up after a period of three years and earn a capital benefit, it will be tax free. This is the most significant characteristic of the Seed Enterprise Investment Scheme and the chief incentive to ensure that your shares qualify under the its umbrella.
Claims on Inheritance Tax: Provided you retain ownership of your firm for a minimum of two years, any inherited investment that you made to get it off the ground will be 100% free from the systematic, regular laws of inheritance tax.
Initial Investment Tax Rebate: Up to a capital injection of £100,000, you are entitled to fifty percent rebate.
The EIS Program
The Enterprise Investment Scheme, also known as EIS, was introduced in 1994. It was established as a methodology to encourage high net individuals to place their funds in early stage businesses that may reflect a greater degree of risk versus other potential investment projects.
Start-up companies can capitalize on this and build their pool of prospect investors as they can provide tax rebate options. Not only that, they can serve as a means to allow their current angels to obtain significant tax claims as well. The laws under the Enterprise Investment Scheme program were changed recently to benefit the tax payer even more.
First, a company with EIS shares could not recruit more than fifty employees. This number has now increased to one hundred and fifty people. EIS businesses were previously allowed to own gross assets that were tantamount in value to £7 million only. This has more than doubled in value and gone up to £15 million.
When a company falls under the Enterprise Investment Scheme category, stakeholders are given income tax refunds that correspond to the amount they procured shares with. Also, if the EIS powered shares are sold at a price lower than the initial investment quantity, they can apply for a loss advantage.
This will lower the tax volume even further. In the year 2011, the amount of income tax rebate increased from twenty percent to thirty percent-thanks to Chancellor George Osbourne. Nesta, a UK based charity with global operations, engaged in a survey with angel investors. It was discovered that at least eighty percent of the respondents had ploughed their funds in start-up firms through the EIS route.
The sum of investment via EIS differs from industry to industry and tax benefits under this can range up to £500,000 within one tax year. The maximum refund is £2 million. In the year 2008-2009, the construction sector reported a tax rebate of £13 million whilst technology start-ups gained back £123 million.
It is important to know when you can generally obtain tax breaks as well.
Work clothing: Labourers and workers pay for the cleanliness and maintenance of their own uniforms. HMRC acknowledges the costs involved and has implemented reforms to account for this.
Transport Expenses: Some employees have to commute to multiple destinations to conduct their work affairs and it is a market norm for the companies to sponsor any related costs. HMRC has defined rates that cater to this and provide tax incentives.
PPE Tax Return: Certain work posts have a higher degree of risk and personal protection equipment has to be procured for such jobs.
Positions such as scaffolding, bricklaying, window washing (tall skyscrapers) and such require the employee to be fitted out in the appropriate safety gear. When the company reimburses its employee for such costs, then the UK government offers a tax rebate.
Equipment & Tools: Any instruments required for a trade are tax deductible. Whether it is a trowel for a bricklayer, a knife for a chef or a scissor for a barber, all are applicable for tax rebates.